In a strategic move to promote the launch of the highly anticipated shooter title, Bullet Echo India, game developer KRAFTON has partnered with Indian esports organization S8UL. The collaboration aims to leverage S8UL’s influential content creators to attract audiences to experience the thrill of Bullet Echo India.
Bullet Echo India, which was soft-launched by KRAFTON on April 4th, 2024, offers players an immersive gaming experience where teams compete in matches from a top-down perspective, striving to be the last ones standing. With gameplay reminiscent of popular battle royale titles like Fortnite and Apex Legends, Bullet Echo India promises intense action and strategic gameplay.
This isn’t the first time KRAFTON and S8UL have joined forces. In March 2023, the two entities collaborated to promote the launch of Road to Valor: Empires, a PvP strategy game. Leveraging S8UL’s content creators across various social media platforms, the partnership successfully generated buzz around the game.
The launch of Bullet Echo India underscores KRAFTON’s commitment to the Indian gaming and esports sector, despite previous challenges. In May 2023, the publisher announced the return of Battlegrounds Mobile India (BGMI) following a government ban. Now, with Bullet Echo India, KRAFTON is reaffirming its dedication to the Indian gaming community.
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India’s burgeoning esports and gaming industry has also received recognition and support from various quarters. In April 2024, industry stakeholders convened with India’s Prime Minister to discuss developments in the sector, underscoring the government’s acknowledgment of gamers’ creativity. Additionally, the Maharashtra Government recently awarded prize money to esports athletes who excelled at the Asian Games 2022, further highlighting the growing significance of gaming in the country.
Commenting on the collaboration, Anuj Sahani, India Publishing Advisor and Head of KRAFTON India Incubator Programme, expressed excitement about partnering with S8UL for Bullet Echo India. Sahani praised S8UL’s innovative approach and noted that their synergy with KRAFTON aligns perfectly to deliver an unparalleled gaming experience that fans have eagerly anticipated.
As Bullet Echo India gains momentum with the support of S8UL’s content creators and KRAFTON’s expertise, it seems poised to make waves in the Indian gaming landscape, offering players a thrilling new gaming experience to enjoy.
